How To Better Optimize Your Site
It goes without saying that without decent rankings in the search engines, it becomes difficult to be effective in internet marketing. Now, the most common course of action people take to maximize their search engine placement is to develop a solid link network pointing to their site. Unfortunately, many people believe that building links is all it takes for solid search engine placement. This is a mistake because it ignores a very important aspect: making a website search engine friendly. There is no reason for the oversight because making a website more appealing to the search engines is not a complex venture. Remember, a website not only has to appeal to potential visitors but it also has to appeal to the search engine spiders which crawl the web looking to categorize websites in terms of how they rank in search engines. As such, a few simple tips need to be taken into consideration in order to aid the spiders in crawling the website.
Probably the most important tip would be to make all text on the page clear and readable. This way the spiders can crawl the text and get a clear picture of what your website is about. Oh, and speaking of pictures, be wary of cluttering your home page with too many bizarre images and graphics as they can throw off a spider or make the page difficult to crawl. Essentially, a poorly designed or sloppy site is going to be very unattractive to spiders and visitors alike.
Keywords are also critical for the spiders to find and crawl your site. If you are selling shoes, the site should contain a number of shoe related keywords (shoes, sneakers, footwear, etc.) to “feed” to the spiders during their crawl. this will aid in developing decent search engine placement.
One of the lesser known means of being spider friendly is to add five or so links at the very bottom of your home page to highly popular websites that are related in some way to yours. For example, if you are selling a how to book on being a writer, a small link to the Writer’s Guild of America at the bottom of your home page will attract the attention of the spiders.
Again, it is not just about the links. It is about content as well, and spiders love good quality content.
Creating A Site That Your Visitors Will Like
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