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Advertising has changed, and if you are still using advertising methods such as disruption of bus and direct mail ads, you're losing your money.
The only advertising that really works effectively in these days is permission marketing or attraction.
People are bombarded with messages every day, if you do not already know, it is doubtful that remind you of a bus ad or other piece of spam that are in the box e-mail.
To really remember your message, and get you in the right time, which need to be one of its subscribers. Here are 10 ways you can develop a marketing strategy to attract customers who will come to you instead of always chasing them.
Starting at join the existing social networking sites and create a profile of them.
Some examples are:
- YouTube
Or some other specific property as
- ActiveRain
- brokeragentssocial
- Inman
Then set your "web area" decide what your experience will be.
Are you trying to attract home buyers first time?
Property Investors?
Maybe you're the king of foreclosure properties?
Are you trying to attract other players and become the king of all references in your area?
- What can be done to attract others to you?
- Make your generous referral fees and clear them
- Providing benefits for sending their business (gift cards? Travel for certain quotas?)
- Tell them how good they are going to treat all customers and giving them extra benefits (perhaps the use of a truck free removal? Comp hotel stay for the weekend while looking at the houses if they move?
The point is to choose a specialization, and then base its website every person in it. Be consistent across all channels. If you are "Santa Monica Short Sales Specialist", then … make the title to your profile.
- Created their own groups in all these sites, call him "Santa Monica selling short"
- Set a channel on YouTube called "short sales in Santa Monica" and make periodic reports on short sales coming on the market, and you just closing.
The creation of content for these groups is something you want to get good. Start making videos, recording calls, writing reports …
Well in the media mix for many versions. Maybe you make a video is simple but the writing is more difficult for you …
Then make a video and have transcribed one of the sites free assemblage, can make your video transcribed by an independent professional ODesk Guru or for very little money, as little as $ 10 or $ 20 a few times by people of the coast that can transcribe what he says smoothly.
Pamela is a tool encyclopedia that is in the "Tools" Skype. Allows you to record your calls … how easy is that to make it part of the content.
- Call you know 3 experts in short sales
- Get then talk about what a short sale is and how to make money from them
- S to say 1 story of a short sale that made
- What advice do you have for others just starting out in short sales?
Now they are transcribed calls. Divide them into short sales presentations, 1 in history, then his advice could easily make those 3 calls recorded in various products.
- 3 to 6 mini course party receiving e-mail to regular customers
- A series of 3 calls that are delivered separately
- Use calls to create a podcast and upload the podcast to iTunes so that people can subscribe to it.
Now record your own presentation and make all the calls together, with transcripts
You just made its first E-series of products.
Use different individual calls to create individual transcripts blog posts to be delivered to their groups active Rain, Facebook and other sites.
Watch as 3 free Skype calls have become a mountain of content for you, making it easier for you to get valuable content with little effort on your part for much less money.
How long do you think will last? 1 weeks flyer as your career? Or do you think the content has to keep driving for months, even years?
The more you put there, the best people you know, the more they want to follow what you have to say …
When they are actually ready to do business, they know that already, they have built what they feel like a long term relationship with you.
- Got a blog on your website? Please fix
- Do send your feeds RSS to blog directories and other sites? You should.
- Discovered in social bookmarking sites following other peoples things and discuss their links and blogs.
- Sign up for a Twitter account and tell people what you are doing regularly.
Go out and get acquainted … more bread crumbs you is leading back to you, chances are that you will get found, make themselves known, continue, to grow its reputation and attract more businesses.
Riel has been developing advanced real estate marketing 2.0 strategies for agents for the last 5 years.
He does this with a combination of custom real estate marketing software tools and proven techniques that help agents attract and retain more business.
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