If you ever wondered how intrusive social networking has become our daily life, or just think people around you are obsessed with their social network, then you may be correct. In new research from the U.S., social media users say that social networking is now a of its most important activities on a daily basis, both online and off line, and you thought it was just people like me who were obsessed with him, not you.

Only the email was considered more important, with chat and Internet browsing as the daily activities of lower classification. When asked to compare online social networking with offline activities, social media, users of the site is just out with friends is more important social network that puts ahead of real life activities such as playing games, watching TV and playing sports.

So what is the activity higher in these social networks on the internet? Some 81% of users of the site, said posting photos as its activities with the principle of responding to the posts of others and the publication of their own thoughts or daily activities, the next in line.

Now the good news, and this is really very important news for companies who are using social media, is that over 40% of users said they connected with a company, product or service in a social network, and 38% had clicked on paid ads.

Another very important consideration for companies in this survey, is the trust factor, users of social networks rather high confidence level of their social network, with over 50% saying they considered information shared on your network or when considering the research of products or services, and this confidence factor was higher among younger users, with more than 65% from 18 to 24 years with the references or publicity gained from its social network.

This finding is very important for those in the business community, as the survey shows that Generation X & Y have been integrated media the networks in their daily lives so that now it has become a trusted resource in your decision process.

The inclusion of media office in your marketing plan is vital at this time, especially when it comes to building brand loyalty for the future. Building trust and having the right strategy for Social networking is the key factor in building successful social networks, understanding how the network in this space and become the trusted advisor are the keys to successful social media strategy.

Author Mike Andrew is a technology consultant to small business and operates a web consultancy that covers areas such SEO, social media strategy and Internet marketing. Mike is based on the Gold Coast in Queensland Australia.

You can visit Mikes web site on social media more information at http://www.mikeandrewconsulting.com

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