The Internet Business Authority

Last month Google announced Google Social Search – a new project that will yield search results from your personal web of social media contacts. Rather than finding only the most optimized websites from your searches, this project will enable you to see sites that your own friends and business associates recommend. They will do this by gathering information from various social media outlets you belong to like Twitter, Facebook, and Youtube. While it is too early to definitively tell what the effects of this project will be, it is clear that we are seeing a shift from what is used now to determine a site’s value to something in the future that will include social discussion like commenting, reviewing, and choosing favorites.

What does this mean to you? It is more important now then ever to not only have onsite and offsite SEO done for your sites, but also to be active in as many social media sites as possible. Beware – this is not a call for spamming! This simply means you must make contacts with like minded individuals, and provide value to those relationships. To be the top dog you may soon not be able to simply hide behind the computer screen and be anti-social. Of course social media is already important in building a business in general, but if it becomes a determining factor in all search results, you had better start your plan for building social equity now before it is too late.

Click here to read Google’s Blog announcing the release of Google Social Search.

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People come up with ideas all the time. Some of these ideas that are so original and come at the right time and place that their success leads to a phenomenon. Such is the case with social networking sites like MySpace, Facebook, Twitter, etc. Social networking sites are a relatively simple idea but sometimes the simplest ideas are the best. This is evidenced by the tens of millions of dollars that have been earned by some of the social networking sites. Of course, you do not need to own a social networking site in order to reap financial gain from them. You could simply be a participant who uses these sites as a low cost method of advertising.

While the original intent of these sites was to form online communities of friends of like minded interests many have also expanded this concept to include communities of business relationships. For example, a MySpace page for a surf shop can develop a network of friends who are interested in purchasing surf gear and fashion. This provides an online retailer with a targeted market of consumers who the seller can easily access and promote to…with little to no cost. Clearly, this has proven to be a cash cow for a number of smart businesses.

Of course, the operative word here is smart and not everyone has played the game intelligently. Those who have used social networking sites as a base of operations for spamming members usually find themselves thrown out of the community. Such people not only harm themselves but also make it difficult for others as such actions lead to anti-marketing policies on social networking sites. It goes without saying that such behavior should be avoided by anyone who is serious about using social networking sites as viable marketing tools.

As such, if you are looking to expand your internet business, exploring the options available through social networking sites is a wise idea. They are truly invaluable.

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