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The other day someone on my list called me up with some questions. Over the duration of that conversation, we covered many things, but the most important breakthrough that day was the introduction of an autoresponder to him. You see, he had mentioned that about a decade ago, he had actually built an mlm business that was earning him in the area of $40K a month. Unfortunately for him, the company somehow fell apart, and his earnings were gone.

Now some of you may think this was the worst of the scenario, and of course taking a $40K a month hit is bad. But what’s actually even more of an issue is that he really had no records of his list. See, it’s hard to imagine, but only ten years ago, many things were still being done manually, and of course even if he had the records of his whole list written down, it would be quite difficult to maintain communications with all of them just by using the phone.

This is when I presented the autoresponder to him. I had him imagine if he had maintained contact with all those people, even over a ten year period, just by sending them some quick messages on what he was up to, wishing them happy holidays, giving them tips, whatever. He would then be able to start any other business, and with the click of a send button, he could possibly sponsor enough people in a company today to rival the income of what he was making then. Pretty powerful stuff, huh?

The first thing I ask people when they come to me for help is if they are building a list. If you are not building a list, you are wasting your time. This is especially true in today’s age where people really need to see a message multiple times before making a purchase.

With an autoresponder you can:

• Maintain contact with your list as long as they remain subscribed
• Build a relationship with your list through helpful and friendly messages
• Present offers to your list that will earn you money so long as you have built trust and a positive relationship with them

With that said, you now know that setting up an autoresponder is your first step to success in your internet business.  There are many email autoresponders out there, but in my opinion, Aweber offers the best autoresponder service. Whichever you choose, make sure you get started and begin building long lasting profitable relationships today.

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