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May 28th, 2009
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Posts Tagged ‘Internet Marketing’
How To Better Optimize Your Site
February 26th, 2009
It goes without saying that without decent rankings in the search engines, it becomes difficult to be effective in internet marketing. Now, the most common course of action people take to maximize their search engine placement is to develop a solid link network pointing to their site. Unfortunately, many people believe that building links is all it takes for solid search engine placement. This is a mistake because it ignores a very important aspect: making a website search engine friendly. There is no reason for the oversight because making a website more appealing to the search engines is not a complex venture. Remember, a website not only has to appeal to potential visitors but it also has to appeal to the search engine spiders which crawl the web looking to categorize websites in terms of how they rank in search engines. As such, a few simple tips need to be taken into consideration in order to aid the spiders in crawling the website.
Probably the most important tip would be to make all text on the page clear and readable. This way the spiders can crawl the text and get a clear picture of what your website is about. Oh, and speaking of pictures, be wary of cluttering your home page with too many bizarre images and graphics as they can throw off a spider or make the page difficult to crawl. Essentially, a poorly designed or sloppy site is going to be very unattractive to spiders and visitors alike.
Keywords are also critical for the spiders to find and crawl your site. If you are selling shoes, the site should contain a number of shoe related keywords (shoes, sneakers, footwear, etc.) to “feed” to the spiders during their crawl. this will aid in developing decent search engine placement.
One of the lesser known means of being spider friendly is to add five or so links at the very bottom of your home page to highly popular websites that are related in some way to yours. For example, if you are selling a how to book on being a writer, a small link to the Writer’s Guild of America at the bottom of your home page will attract the attention of the spiders.
Again, it is not just about the links. It is about content as well, and spiders love good quality content.
Online Newsletters for Your Internet Business
February 17th, 2009
Does anyone remember the expansive world of fan newsletters before the internet came into being? Back then, anyone with an interest in sports, movies, books, etc. would crank out a few pages and sell it for pennies to like minded people with the same interests. Then, there were those people who realized that newsletters could also be used effectively as a marketing tool. Unfortunately, the costs of producing distributing newsletters could sometimes prove prohibitive. In today’s expanded world of the internet, this is no longer the case as emailed internet newsletters are a radically inexpensive version of the old direct mail campaigns. Properly used, these online newsletters can provide a valuable tool for making money online.
Online newsletters are primarily used to support a website that is offering a product or service. When emailed to current, former or potential customers these newsletters will provide information of what is happening at your site. Remember, if your site is not updated daily odds are people will not be checking it out regularly but rather only when they want something. Or, worse, they may even forget about your site! This is where a solid email newsletter can be effective because it essentially nudges your customers on the shoulder and reminds them that you are still there. The information contained in the newsletter will generally mention upcoming sales, product news and announcements, updates to the site and pretty much anything else that would be of interest.
Ultimately, the true purpose of the newsletter is to get people to repeatedly revisit your site. As people become frequent visitors the more likely they will be to make purchases from your site as opposed to elsewhere. Needless to say, this makes an online newsletter a tremendous internet marketing strategy that can potentially deliver huge revenues with little cost.
The Cost Effective Case for Internet Marketing
February 16th, 2009
The business world is one that is always in a state of flux although some small businesses are a little slow to adjust to the rapid changes in a competitive landscape. In today’s world, in order to maximize a business’ potential – whether it be a brick and mortar business, an internet business or a business that combines both concepts – there will be a need to invest time in internet marketing. This is because internet marketing is the vehicle that can greatly expand a business’ potential revenue stream.
Please note that internet marketing is primarily time investment and not exclusively a monetary investment. Yes, you can throw away thousands of dollars on banner ads and expensive “click thru” advertising ventures but the most successful method of internet marketing is found in search engine placement. This is because when people are looking for a particular product or service they immediately turn to Google, Yahoo, or another search engine and type in their wants. This will then result in the search engine “spitting out” a slew of websites based on their popularity. Now this is where it gets cost effectively good: the popularity of the placement of the websites is largely based upon link building. No company – no matter how much liquid cash they have – can purchase high placement in a search engine. Rankings are based largely on search engine optimization and a small company is never put at a disadvantage against a big company in the SEO realm. As all that is required is a time commitment and minimal monetary expenditure, a small business can literally beat a large business in search engine ranking.
This is a rapid departure from the old model where large and small companies had to compete in the expensive world of traditional offline marketing where the little company was outspent a thousand fold. Now, the playing field is a little more level and any small business would greatly benefit from solid internet marketing search engine strategies.
The Niche and Internet Marketing
February 13th, 2009
It’s a common saying in the marketing world that if an entrepreneur can find niche, they can easily get rich. The internet has made the ability to find and fill a niche far greater than ever before. This is, of course, due to the fact that millions of people can instantly be reached through proper target marketing. Setting your internet business up to find these people and fill their needs will allow you to reach your financial goals far faster than ever before possible.
Of course, in order to find and eventually fill a niche one needs to clearly understand what exactly a niche is. First, we need to define what a niche is not. Selling books, for example, is not a niche as “books” is an all encompassing title that includes pretty much every published work in existence. So, in order to develop a niche this must be broken into smaller subcategories. Books become non-fiction books which becomes how to books which becomes “How to Fix a Sink” books. So, the niche that is developed here is the targeted sale of “How to Fix a Sink” books to those who are interested in such a subject matter but whose needs are not being filled.
Keep in mind, there has to be a need for the product or else the niche market will prove disastrous. For example, there are many books with specific subject matter which simply do not sell because most readers don’t often buy those products. Because of that, it becomes critical to ascertain whether or not a niche need exists based on research of the market. There will be no guarantees that the niche you select will be successful as this type of marketing always comes with certain risks. But, if you do happen to hit upon a niche that has a strong need then the ability to earn significant income is highly possible.
