The Internet Business Authority

Last month Google announced Google Social Search – a new project that will yield search results from your personal web of social media contacts. Rather than finding only the most optimized websites from your searches, this project will enable you to see sites that your own friends and business associates recommend. They will do this by gathering information from various social media outlets you belong to like Twitter, Facebook, and Youtube. While it is too early to definitively tell what the effects of this project will be, it is clear that we are seeing a shift from what is used now to determine a site’s value to something in the future that will include social discussion like commenting, reviewing, and choosing favorites.

What does this mean to you? It is more important now then ever to not only have onsite and offsite SEO done for your sites, but also to be active in as many social media sites as possible. Beware – this is not a call for spamming! This simply means you must make contacts with like minded individuals, and provide value to those relationships. To be the top dog you may soon not be able to simply hide behind the computer screen and be anti-social. Of course social media is already important in building a business in general, but if it becomes a determining factor in all search results, you had better start your plan for building social equity now before it is too late.

Click here to read Google’s Blog announcing the release of Google Social Search.

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